BGC - The company specializing in helping mainstream-American companies conquer the Polish ethnic market in the U.S.

If your goal is to enter and dominate the over 4-million-customers-strong Polish-speaking market in the United States, BGC can effectively help you achieve it. Being an integral part of the community and armed with an intimate and firsthand understanding of the Polish-American ethnic group, BGC offers fully integrated marketing solutions that will help establish your products and services in this compact and easy to reach, economically strong community.
 

Our uniqueness is based on the fact that we provide the TOTAL SOLUTION for your marketing needs: 
 

- STRATEGIC PLANNING & IMPLEMENTATION

- COMPREHENSIVE MARKETING PLAN & STRATEGY (Strategy Creation, Marketing
   MIX Development, Implementation)

- PRODUCT DEVELOPMENT

- CUSTOMER SERVICE SUPPORT (Planning & Staffing)

However, our flexible offer can be limited just to a SPECIFIC SERVICE customized to fulfill your particular ethnic marketing needs.

BGC can maximize your marketing dollars and give your company a competitive edge in the Polish-American market, because:

1.   We offer key elements for success: proven record, expertise, operational capacity, versatility, agility, and community “connections” that allow quick implementation of strategies as well as strong leverage in negotiations to create operational and strategic alliances for marketing purposes.  

2.   Our effectiveness is achieved through careful strategic positioning, creative solutions and precise execution.

3.   Our team has an intimate and firsthand understanding of the Polish-American ethnic group, because we are part of this community. Consequently, we can design a more effective marketing mix, which addresses the mentality of the ethnic audience. We can help you identify specific marketing opportunities in the Polish-American market pertaining to your products and services.

4.   We work closely with the Polish-American ethnic media and its key players.

This allows us to get low cost placement, leverage premium positioning of advertisements, and obtain wider options of promotional activities.

5.   We have over two decades of solid marketing experience in the Polish-American market and developed and executed successful marketing campaigns on behalf of various companies. Our clients range from large companies with global markets to smaller local businesses. We can work with any budget level, whether it is a national or small regional campaign.

6.   BGC possess experience in a wide range of product categories, such as: telecommunications, financial and insurance services, retail, hotel industry, manufacturing, automotive. What we’ve learned in one category usually proves effective in other categories.

7.   Our competence in developing on-target marketing strategies and our responsiveness to clients’ needs coupled with creativity and promotional activities that deeply connect with ethnic customers are key elements of successful marketing solutions that we bring to clients.

8.   BGC is a lean and streamlined company, therefore we are very cost-effective. You dollars are maximized at promoting your products and services, not wasted on administrative costs.